I had reservations about shooting in the 14th Factory Space Odyssey set. Halo and welcome to the official Halo Top Creamery channel on YouTube! Have a question, comment, or concern about Halo Top products? While the kids show off their artwork, a man named Donny saunters up in a robe. Have a question, comment, or concern about Halo Top products? Halo Top's dairy ice cream is creamy, delicious, & only 280-380 calories per pint. I had to get in front of this dude and illustrate why it’s going to be funny. I’d kind of been banging my head against the wall. After I had enough Four Loko in my system, I came up with it, and they thought it funny. They have this re-creation of the Stanley Kubrick Space Odyssey room art installation. I can’t believe I’m getting away with this stuff. Halo Top Says “Stop Shoulding Yourself” | Commercial Society Then we named it Halo Top. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. Sign up to track nationally aired TV ad campaigns for Halo Top. Halo Top Creamery breaking boundaries and stereotypes as the first latina and plus size woman used to promote their products in the american market. #StopShouldingYourself And that was it. 2,132 talking about this. I didn’t want people to associate it with Space Odyssey just because there’s a robot in it. Then one day, my producer, Josh, and my DP, Aaron, came over with a bunch of Four Loko. Glassdoor gives you an inside look at what it's like to work at Halo Top Creamery, including salaries, reviews, office photos, and more. This was the first commercial where I wasn’t stifled creatively at all. I did a couple for Yelp. I don’t know if you saw those. We manufacture and supply high quality and cost efficient milk tea and ice cream premix products for you. And definitely nothing wrong with ice cream as a close second. About Halo Top. A couple of kids holding hands wait at a Halo Top ice cream truck window where the ice cream man hits them with a harsh dose of reality. Let us hear it. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. There’s nothing wrong with putting yourself first. It's just an advertisement. Let us hear it. He saw them at the store and thought it was funny. Mike Diva: No, I’ve made a handful of commercials. Your cats are starting to view you as a food source. A Halo Top ice cream truck man asks a flock of children what they did today to deserve ice cream. You love ice cream too. The reality: coffee table littered with empty halo top cups. A lot of people are drawing comparisons to Kubrick and saying it’s a take on 2001: A Space Odyssey. For a brand on the rise, it’s a subversive commercial indeed—so bleak it’s funny, but not exactly casting the product in the best light. I downloaded a text-to-speech app and kind of acted it out, and played the robot parts on my phone, so he would understand why it’s funny for the robot to say “Eat the ice cream” a bunch of times. Your health & safety is … Some of the flavors are 300 calories per pint. The other challenge was making it different enough from the other weird ice cream commercials on the internet, from five years ago or so, from Little Baby’s Ice Cream. 2,025 talking about this. Justin [Woolverton], the CEO, trusted me to just do whatever. It’s one of those things where I felt like, if I just sent it to him over email, I would sound like a crazy person. Chipper and idealistic young people approach the ice cream truck hoping for a sweet treat. And definitely nothing wrong with ice cream as a close second. That’s the basis of the campaign. All content is posted anonymously by employees working at Halo Top Creamery. Halo Top. But then the Halo Top man tears down those kids' hopes… We wrote about it last week, and it’s also been playing in front of the movie It at cinemas. Read our response here. 326 talking about this. Location: Somewhere gray and damp, close to the West Coast. Did Halo Top get in touch? Four Loko! #StopShouldingYourself Don't just take our word for it - dig in and see for yourself! He says they're cute but that the cuteness won't get them ice cream. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. Then we noticed it tasted delicious and decided to sell our ice cream. I’m also working on a few commercials for the L.A. Metro, which are also absolutely insane. I’d been trying to come up with an idea for this thing for a long time. Yeah, the challenge was—there’s already a weird, crazy ice cream commercial out there. I guess the CEO has been a fan of my stuff for a while. But of course, we still ended up getting a lot of those comparisons. Our products’ ingredients are imported from Europe, America, Australia and Asia. There’s nothing wrong with putting yourself first. How Walmart Applies an Omnichannel Mindset to Its Shopping and Advertising Strategies, By Stephen Howard-Sarin, VP of Strategy and Transformation, Walmart Media Group, How Online Media Can Drive Offline Success, What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Halo Top Creamery is an ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, New Zealand, the Netherlands, Germany, Denmark, Taiwan, South Korea, Austria, United Kingdom and the United Arab Emirates. That it’s a direct homage. The commercial was awarded AdWeek's Top 10 Ads of 2017 , and put him on the map as an up-and-coming commercial director. Finally, ice cream for just 280-360 calories per PINT that actually tastes great! Craving Halo Top, but not sure where to get it? That's the basis of the campaign. First Published: June 29, 2017 103 Shares She unashamedly dances around in underwear as she eats Halo Top ice cream. And definitely nothing wrong with ice cream as a close second. And definitely nothing wrong with ice cream as a close second. Your health & safety is our priority, and we're taking COVID-19 very seriously. The following errors occurred with your submission. Halo Top is a low fat "diet" ice cream. We wrote about those, yeah. We yanked out all the furniture and redressed the entire room to make it look as different as possible. The director Mike Diva with the robot built for the spot by his friend Fon Davis. 273 talking about this. Halo Top TV Commercials. There’s nothing wrong with putting yourself first. All dessert lovers know the name Halo Top Creamery, the brand behind the first low-calorie light ice cream whose flavors rival the real thing. Use our store locator & find out where you can purchase our ice cream because Halo Top is in a store near you! Let us hear it. On paper, it just reads like it’s super dark, you know? Halo Top is light ice cream that actually tastes like ice cream. Chipper and idealistic young people approach the ice cream truck hoping for a sweet treat. But the bottom-lit floor in this place was just so cool, we couldn’t pass it up. Although "love is an illusion, and we all die alone." I love these commercials from Halo Top Creamery's first national TV campaign. Your health & safety is our priority, and we're taking COVID-19 very seriously. What did they say they wanted? This is the Halo Top Creamery company profile. Halo Top® is light ice cream that actually tastes like ice cream. There’s nothing wrong with putting yourself first. Although “love is an illusion, and we all die alone.” Haha. At Rex Creamery, the dairy that makes Halo Top's ice cream mixes, executives wondered what was going on. To learn more about how the spot was made, and why Halo Top greenlit it, we called up Diva for a chat. Check out our Q&A below to hear how Four Loko played a role in concepting, whether the spot was intended to be as Kubrick-esque as it feels (the location of the set had a lot to do with that), and how the lyrics in the happy-go-creepy original song created for the soundtrack are way more fucked up than you knew. The light ice cream brand teamed up with Heat, Deloitte Digital’s agency, for the first time to produce a new campaign titled “Dance,” which takes Halo Top into a new era of body positivity branding. I decided not to watch because I love my ice cream and don't want a bad image in my head when I have some. Selling to people trying to diet, especially since a pint of Ben and Jerry's is 1200 calories. We just want something in your style that just grabs people’s attention.” I came back and pitched my idea in person. Have a question, comment, or concern about Halo Top products? Halo Top Wants You to Dance Around and Eat Some Ice Cream in New Body Positivity Ad, News, When is ice cream not ice cream, New Breyers Recipes: When Ice Cream Is 'Frozen Dairy Dessert'. IT’S OUT!!! Finally, ice cream for just 280-360 calories per PINT that actually tastes great! It’s the worst origin story for this thing, but it’s kind of funny to me. That's not "celebrating" anything. Halo Top has been the sweet treat of choice for those… You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. AdFreak: Was this the first ad you’ve made for a brand? So now you don’t have excuses to Halo Top your life with all the delicious flavours without feeling bad about yourself. He basically just said to me, “We already have enough commercials that explain why Halo Top is awesome. MY NEW Halo Top COMMERCIAL! TOP CREAMERY is your one-stop solution for ice cream and milk tea business both in the Philippines and abroad. Get a Demo. Eden Creamery, which owns low-calorie ice cream brand Halo Top, is exploring a sale that could value the company at as much as $2 billion, according to … 666.1k Followers, 2,494 Following, 1,693 Posts - See Instagram photos and videos from Halo Top Creamery (@halotopcreamery) Where did the story idea come from? © 2020 Adweek - All Rights Reserved, re-creation of the Stanley Kubrick Space Odyssey room, French Grocery Chain Honors Healthcare Workers in Touching Holiday Short Film, Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad, AgencySpy Dog of the Year Awards, Round 7, Frustrated by 2020, Steve Carell’s Santa Finds Holiday Joy in Ad for Xfinity, Why We Need a ‘Bye Week’ in Corporate America, Stephen Howard-Sarin, VP of Strategy and Transformation, Walmart Media Group. Halo Top is light ice cream that actually tastes like ice cream. 22,579 talking about this. Learn More Track Halo Top Ads! For one, the idea of coming up with an ice cream commercial that’s creepy enough to capture the internet’s attention—it’s a huge challenge. Halo Top Ice Cream Commercial Halo Top Ice Cream Is Heaven-Sent and Satan Is Not Too Pleased About It. By Kaila Mathis. 492 talking about this. We decided to make Halo Top so we could enjoy ice cream as regular part of our diets, starting from 320 calories per tub. Competition for Halo Top includes Edible Arrangements, Baskin-Robbins, Cold Stone Creamery, Häagen-Dazs, Blue Bunny Ice Cream and the other brands in the Food & … It's some really fake, artificial stuff. It's not really ice cream. Haha. I actually didn’t want that at all. Ah, so you shot it at the 14th Factory. I love these commercials from Halo Top Creamery’s first national TV campaign. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream. You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. #StopShouldingYourself Yes. June 23, 2020 . Is that fair? I’ve done some for Mobile Strike. It was a really amazing opportunity, and a blast to make. Controversy always sells, of course (no such thing as bad publicity), but haven't really seen too much noise over the recent Halo Top commercial featuring an obese woman. You try and convince yourself you are happy and confident, but get winded and have to sit down after trying to mimic one of the moves of the actress in the commercial. The brand is marketed as a lower-calorie alternative, partially substituting sugar with stevia, a plant-based sweetener, and erythritol, a sugar alcohol. He takes his Halo Top ice cream, leaving the kids who are refused service at this ice cream truck. So, we sit down and just lock ourselves in the house to come up with this idea. Some people have called the ad Kubrick-esque. You can eat the whole pint for like 400 calories or something. We’ll keep it simple – we love ice cream. In 2017, Mike co-wrote and directed a stylized horror spot for Halo Top Creamery titled "Eat The Ice Cream," produced by Lord Danger. Donny didn't make enough for a mortgage, which he describes as waterboarding yourself. Instead, he tells them, "Love is an illusion and we all die alone." Choose any of Halo Top’s awesome dairy ice cream flavors today! #StopShouldingYourself It's been embraced fully by low carbers and regular old dieters. In the script, I just wanted a large, white, empty room with just a few things in it. July 2, 2017 by Dominique Michelle Astorino.
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